Housing Mix Report, Liverpool City Region Combined Authority

Client: Liverpool City Region Combined Authority
Location: Liverpool

GL Hearn’s Economic team were invited to deliver a Housing Mix Report, to provide Liverpool City Region Combined Authority (LCRCA) with a clear understanding of what housing (in terms of type, size, and tenure) should be delivered across the city’s region, and how it should be distributed geographically to support the economic growth over the period of 2020-2040, and production of their Local Plan.

The outcome

The Economics team delivered this report by gathering information derived from the clustering of high growth industrial sectors, the provision of infrastructure and the purchasing power and lifestyle choices of the Economic Growth Cohort (EGC). The EGC is the generation of households forecast to settle in the City Region over this period as a result of the growth in jobs. 

Bearing in mind the local authorities’ strategic sites for new housing, the team at GL Hearn analysed the structure of the local economy, setting out the weighting of each industrial sector and its contribution to economic and employment growth. This enabled the identification of key clusters of economic activity across the region.

Through an analysis of employment trends within these sectors, the EGC emerged. To produce a clear picture of likely demand for housing, this cohort was segmented based on their demographic characteristics, skills and income levels. 

By modelling the forecast change in demographic composition and income distribution within the EGC between 2020 and 2040, it was possible to obtain a robust forecast of how the housing stock across the region should evolve to meet the needs of these households.

Working with this evidence, the study identified the type, size and tenure of housing that should be supported to underpin economic and jobs growth, and given the location of key clusters, where new housing should be sited.

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